Using RSS in conjuction with CRM to update a client website.

I am trying to find out if there is a way for a client who using CRM to be able to update their company site information on a hourly bases using a RSS procedure. The Data is already in the SQL server from the CRM system, I just need to know if it is possible to have a batch update set up on a hourly or half hourly basis and if it is possible how would you do this.